What is an Elevator Pitch? An elevator pitch is a short and compelling introduction to your business that should take no more than 30 seconds to deliver. It’s often used in situations where you have limited time, such as in an elevator, networking event, or casual encounter. But do they actually work? At Sales Dojo, we’ve proven time and time again that they do!

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‍How Sales Dojo’s Elevator Pitch Turned into a Hiring Opportunity

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Recently, our founder Ashdon had a classic “elevator pitch” moment that highlights the power of being prepared for any situation. While returning from in-person visits with our partners, Ashdon and the team found themselves in an elevator with someone asking a simple but powerful question:

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🗣️ “What do you do for work?”

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With only a few floors to go, Ashdon responded with a concise, 10-second elevator pitch explaining Sales Dojo’s mission: empowering individuals and sales teams by providing high-quality training and skills for success in sales. It wasn’t long before the person replied:

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🗣️ “I’m hiring sales reps for my team right now. Send me a calendar, and let’s book a time to talk.”

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Boom! Just like that, an unexpected opportunity emerged.

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3 Key Lessons From Our Successful Elevator Pitch

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1. Preparation Makes a Difference

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No matter how brief the interaction, it’s essential to be prepared with a clear and memorable elevator pitch. Having a refined, well-practiced pitch means you’re always ready to share your business’ value with anyone—whether they’re a potential partner or employer.

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2. Clarity Is Key

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When Ashdon shared the Sales Dojo mission, he didn’t delve deep into technicalities or product details. Instead, he delivered a clear message in under 10 seconds that sparked enough interest to secure further discussion. A clear elevator pitch creates curiosity and compels people to want to learn more.

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3. Networking Can Happen Anywhere

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Networking doesn’t always require big conferences or events—it can happen in a matter of seconds. Whether you’re at a networking function or stuck in an elevator, the potential for making new connections is everywhere. At Sales Dojo, we believe that sales opportunities can arise in any setting, so having your elevator pitch ready at all times is crucial for leveraging spontaneous moments.

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Why Every Sales Professional Should Have an Elevator Pitch

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An effective elevator pitch isn’t just for seasoned business owners. It’s an invaluable tool for sales professionals, entrepreneurs, and anyone in business to deliver a concise introduction to their product or service. Whether you’re a seasoned pro or just starting in sales, being able to explain your value quickly and effectively is essential to building rapport, trust, and eventually closing sales.

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Crafting the Perfect Elevator Pitch for Sales Professionals

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A great elevator pitch should cover these key points:

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• Who You Are: Identify your role, company, and what your business does.
• The Problem You Solve: Emphasize the specific pain point your business addresses.
• The Benefit: Highlight how your offering solves the problem and its value to the audience.

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If you're working to refine your own pitch, Sales Dojo is the perfect resource for helping sales professionals improve their communication skills. By combining theory and practice, we teach tailored strategies that will help you refine your elevator pitch and build lasting client relationships.

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Final Thoughts: Sales Opportunities Are Just a Pitch Away

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The takeaway from our founder's experience? Be ready, be clear, and always embrace every opportunity to network—even if it's just during a ride in the elevator.

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At Sales Dojo, we’re passionate about helping sales professionals perfect their pitch and close more deals. Ready to take your career to the next level? Start refining your elevator pitch today with the help of Sales Dojo’s expert trainers.

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Want to elevate your sales game? Get in touch with Sales Dojo today.

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